“Many coaches feel that if you can get a person to watch a highly competitive volleyball match they will become hooked on the sport. Promoting and marketing the sport are two of the most important aspects of a volleyball coach’s job. However, many coaches are not trained in this area and often do not have the help of a marketing person at their institutions, so they constantly seek help to find the best ways to accomplish this. Marketing & Promotions for Volleyball, by Jim Bertoli, is an excellent resource for every coach or sports marketing professional trying to market and promote volleyball.” — Barbara L. Viera, Professor Emeritus, University of Delaware, Coaching Volleyball

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